In the early 1980s, when early childhood stimulation was still relatively new in the Philippines, the International Center for Beginning Beginners (ICBB) set out to introduce children as young as 12 months old to the joy of reading.
Our pioneering sight reading program for infants and toddlers quickly proved successful. With no advertising, word spread from one parent to another, and enrollment grew steadily. From this humble beginning, ICBB was born.
For more than 40 years, ICBB has been a second home to children ages 1 to 6. Today, we are a trusted preschool in San Juan City, BGC, and Makati City, providing a nurturing early childhood education program that inspires curiosity, creativity, and a lifelong love of learning.
While much has changed over the decades, our commitment remains the same: to give young children a meaningful start in life and to meet the high standards of parents who want the very best for their children.
ICBB takes an eclectic, child centered approach to early learning. We draw from a variety of teaching strategies and thoughtfully design each activity to support the whole child, building cognitive, social, emotional, and motor skills while making every preschool experience engaging and memorable.
Early reading remains at the heart of our program. Literature serves as the foundation of the ICBB curriculum and provides a natural springboard for exploring ideas, developing language, and connecting topics and concepts across different areas of learning.
Through stories, play, movement, exploration, and hands on activities, children are encouraged to discover the world with curiosity and confidence.
Our mission is to provide each child with a holistic education that nurtures the Mind, Body, and Heart, helping children grow in life affirming ways and develop the skills, confidence, and character they need for the years ahead.

Young children are naturally curious, and their minds are constantly taking in the world around them. At ICBB, age appropriate experiences encourage children to ask questions, think creatively, solve problems, and develop focus and attention. These experiences help build a strong foundation for lifelong learning.

Children learn through movement and active exploration. Every day at ICBB includes opportunities for children to move, play, and use their bodies as they discover their environment. These experiences support the development of both gross and fine motor skills while encouraging healthy, active habits.

We believe that social and emotional development is just as important as academic learning. At ICBB, children learn to understand and express their feelings, care for others, practice empathy and kindness, and become increasingly aware of their role in a community. We help children develop not only capable minds and healthy bodies, but also compassionate hearts.
At ICBB, we believe that the best early childhood experiences happen when parents and teachers work together. Whether your family is in San Juan City, BGC, or Makati City, we value open and meaningful communication with you.
By keeping parents informed and involved, we can work together to understand each child’s needs, celebrate milestones, and support their growth and development.
We stay connected with families through:
Infant Development Program
(1 year olds)
1.5 to 2.0 years old
2.1 to 2.5 years old
2.6 to 3.0 years old
3.1 to 3.5 years old
3.6 to 4.0 years old
4.1 to 5.0 years old
5 years old and up
We invite you to visit any of our campuses and experience the ICBB difference for yourself. Discover a nurturing environment where young children are encouraged to read, explore, create, move, connect, and grow.
For more than four decades, ICBB has been helping little beginnings become lifelong journeys of learning.